LDO
Year
'26
Client
Livingston Designer Outlet
Service
Campaign Creative
A brand campaign designed to elevate Livingston visually from an outlet into lifestyle brand.
© LDO
Challenge
The challenge was to reposition Livingston as more than a designer outlet, creating a premium, culturally relevant brand that could showcase its strong brand portfolio while building a deeper connection with the people and community around it.
Solution
Evolved Livingston into a more elevated lifestyle proposition, expanding its visual world and creative ambition through a curated fashion photoshoot, designed to engage a broader audience while retaining the established brand equity that made it recognisable.
Gropius Beat