Lakeside
Year
'24
Client
Lakeside Shopping centre
Service
Campaign
Through the Era's was a fashion-led campaign celebrating three decades of Lakeside, bringing iconic styles from the past back to life through a contemporary lens, while showcasing the brands and fashion available today.
© Lakeside
Challenge
Lakeside wanted to celebrate its longstanding connection with the community while strengthening its position as a fashion destination. The challenge was to create a relevant, contemporary campaign that showcased its brands and three decades of style, without the budget for a traditional photoshoot.
Solution
I created Through The Era's, an iconic, relatable fashion campaign inspired
by three decades of Lakeside. Reimagining recognisable styles
from the past through a contemporary lens, the campaign brought vintage fashion back into the spotlight while showcasing the brands and trends available at Lakeside today.
Gropius Beat
Harlequin